According to Fox News, the recent Big Knicks playoff game at Madison Square Garden attracted numerous celebrities, highlighting increased public and media attention (source: Fox News, May 17, 2025). Historically, major sports events with high-profile attendees can drive NFT and fan token interest, especially on platforms like Chiliz and Socios, as traders anticipate heightened engagement and potential price action linked to NBA-related crypto assets. Crypto traders should monitor Knicks and NBA-associated digital collectibles and tokens for potential volatility following this surge in mainstream media exposure.